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Citrus Blog

05 / 07 / 2017

10 killer tips for working with a copywriter

Many estate agents today outsource their content creation, whether it is for their website, brochure, or ghostwriting of their blog posts. A good copywriter is a great asset to your company, you want to aid their creative process and not hinder it, so make a note of my 10 killer tips for working with a copywriter

27 / 06 / 2017

What songwriters can teach us about writing content

I love listening to music. It isn’t just the haunting melodies that grab my attention, but also the lyrics. I remember listening to Kelly Clarkson’s Piece by Piece for the first time, the lyrics were so powerful I started to cry. Just like a good book or an emotive article, the way words are used […]

22 / 06 / 2017

Are YOU talking to your audience?

Everyday I look at estate agency websites and ponder why their website content preaches at their clients rather than talks to them.

07 / 06 / 2017

The one thing you should never be without

Content ideas can spring upon us anytime, and any place; we are not always ready to act on them, so how can we ensure that we don’t lose them forever? The one thing you should never be without.

04 / 06 / 2017

Do you really need to content plan?

Content planning is very similar to rush hours. Take rush hour at two train stations, Paddington and Osaka – which platform you choose will determine your experience in producing content. Make a content plan.

29 / 05 / 2017

Why I believe content ideas are everywhere

The secret to never struggling for content ideas again is knowing where to look, and how to see your business and service through a new set of eyes.

25 / 05 / 2017

The top 3 barriers to blogging

Success means different things to different people, but what I do know is that there is no magic pill, no easy fix. Money is earned, not made and ‘hassle-free’ cash, as I have just seen advertised, is a myth – you have to work hard, have grit, determination, and gumption.   I understand why so […]

05 / 03 / 2017

It all started with a mouse

During half term, we took our son to Disneyland Paris. This was a special trip as it was our son’s 7th birthday, but also because there was a big Star Wars event.  Sammy (our son) loves Star Wars, those of you who follow me on social media will no doubt have seen his array of […]


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