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Citrus Blog

26 / 02 / 2018

The Citrus guide to repurposing content

You’ve made an effort to add a blog to your website, you’ve gone to the trouble of researching and writing posts for that blog, but what happens next? We’ll let you into a little secret, it’s called repurposing content, which basically means, finding new ways to recycle your existing content. Providing that a post doesn’t […]

19 / 02 / 2018

10 questions to ask yourself when creating content for your estate agency

Does your website have a blog, or a news page? The thought of ‘blogging’ might send shivers down your spine, but we promise it’s not that scary and brings many benefits to your business. Uploading content to your blog is a relatively easy and inexpensive way to drive traffic to your site, attract potential customers, […]

15 / 02 / 2018

Top tips for making an editorial calendar

Are you new to blogging? Or, perhaps you’ve just lost your blogging mojo? It’s OK, you’re not alone. At one stage everyone has missed a blog post deadline, or felt overwhelmed even choosing what to write about. The answer to all of your blogging problems is an editorial calendar. An efficient calendar ensures that you […]

08 / 02 / 2018

Why images are essential for your blog and social media

As the latest internet and social media trends come and go, have you noticed something that’s more popular than ever? Think about imagery. Take a look at Facebook, Twitter, and Instagram and you’ll see that pictures are everywhere. What’s better than telling someone something? How about showing them? The internet as a whole is becoming […]

22 / 01 / 2018

How to become an industry leader through content marketing

Many of you will remember a time when estate agents only had window displays and sections in the local paper to advertise their properties and services, but to be an industry leader today you must also be visible on social media platforms and digital channels. As an estate agent you’re not just selling houses, you’re […]

05 / 07 / 2017

10 killer tips for working with a copywriter

Many estate agents today outsource their content creation, whether it is for their website, brochure, or ghostwriting of their blog posts. A good copywriter is a great asset to your company, you want to aid their creative process and not hinder it, so make a note of my 10 killer tips for working with a copywriter

27 / 06 / 2017

What songwriters can teach us about writing content

I love listening to music. It isn’t just the haunting melodies that grab my attention, but also the lyrics. I remember listening to Kelly Clarkson’s Piece by Piece for the first time, the lyrics were so powerful I started to cry. Just like a good book or an emotive article, the way words are used […]

22 / 06 / 2017

Are YOU talking to your audience?

Everyday I look at estate agency websites and ponder why their website content preaches at their clients rather than talks to them.

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