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10 questions to ask yourself when creating content for your estate agency

19 / 02 / 2018

Does your website have a blog, or a news page? The thought of ‘blogging’ might send shivers down your spine, but we promise it’s not that scary and brings many benefits to your business. Uploading content to your blog is a relatively easy and inexpensive way to drive traffic to your site, attract potential customers, and allow you to be seen as a thought leader in your industry.

Just think of it as like fishing, where each blog post that you share is like dropping another hook in the water. Your bait, in this case, your content, will appeal to your target audience (the fish), and the more bait you have, the more bites you’ll get!

To help you get started here are our top 10 questions that you should ask yourself when creating content for your estate agency.

  1. What topics will you cover?

    As an estate agent, you may think that you should just stick to sales and lettings, but there are thousands of sub-topics you can cover, from landlord legislation to home staging for sellers.


  1. Why are you writing this post?

    Some posts may be aimed at generating leads, others may be sharing advice or perhaps promoting one of your services.


  1. Who is your target audience?

    You should consider creating content for your key target audience groups, e.g. vendors, buyers, landlords, and tenants. By understanding each of their needs you can write specifically to them.


  1. What tone should be used?

    You will need to decide for each piece whether it should be educational, conversational or professional. For example, when writing about legislation you’ll want to sound professional, but when talking about home staging you’ll want to write in a more conversational tone.


  1. What is the best type of content to deliver this information?

    You don’t have to stick to text and images, your content might be best delivered via an infographic, video or case study.


  1. Can you find and share research, facts and additional insights?

    Data and research carried out by another organisation can be used to emphasise your point, but make sure they are credible and that you credit their research in the piece.


  1. Do you have an image to complement the post?

    Each post must be published with a relevant image; if you can’t find one from your own folders you can use a free image site.


  1. Do you have a call-to-action?

    If you want your readers to contact a certain member or department of your business you should provide the necessary contact details at the end of the post, or perhaps provide a link to a certain page on your website.


  1. What are your deadlines?

    Do you plan on publishing posts weekly, fortnightly or monthly? Give yourself enough time to research, write and publish your posts in a reasonable timeframe.


  1. How will you promote your content?

    Publishing consistent and relevant content is not enough on its own; you must also share your posts regularly on your social media platforms to generate leads and brand awareness.


Once you’ve asked yourself these questions you’re ready to start creating and posting content on your blog. If you would like to add a blog or news page to your website but you don’t have the time or ability to write your own content, contact our team to discover how we can help build your following with bespoke posts written in the voice of your company.

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