Why images are essential for your blog and social media
08 / 02 / 2018
As the latest internet and social media trends come and go, have you noticed something that’s more popular than ever? Think about imagery. Take a look at Facebook, Twitter, and Instagram and you’ll see that pictures are everywhere. What’s better than telling someone something? How about showing them? The internet as a whole is becoming more visual, and it’s time that you joined in.
It’s great to have well-written, interesting content on your blog and on your social media feeds, but not if it’s going unnoticed. As you scroll through your own news feed, what attracts you to open a post? A catchy title, or maybe a well-chosen image? To accompany your posts consider always using an image. However, not just any picture will do – don’t worry though, there are some rules and tips you can use to help you choose an image that will engage your readers and followers.
Quick fact: Content with relevant images gets 94% more views
Finding the right image
The first and most important rule to remember is that you must only insert images that you have permission to use. There are many websites where you can buy stock images, such as Shutterstock, Getty and Fotolia but as this isn’t always possible there are also several great free sites where you can find the perfect image. Pixabay, Pexels and Unsplash are a few of our favourites, but new sites are popping up all the time so keep checking what’s new to ensure that your posts and feeds stand out from the rest.
Quick fact: 80% of people remember what they see, while only 20% remember what they read
Making your own image
To complement your bespoke content you can create your own images, and it’s not as hard as you might think. Tools such as Canva, PicMonkey and Stencil offer free templates as well as allowing you to easily edit images to create something relevant to your content and your business. You can even add your logo to reinforce your brand as well as catch the eye of your audience.
Using your images
Once you have chosen the right image to reflect your content and engage with your readers, you need to know where it can be shared. For your own blog posts, you can add one or maybe even a few images, depending on the length of the post. Sometimes less is more, so consider this when choosing an image; you don’t want to overshadow your content. For social media posts, we advise that you always include an image; this doesn’t always have to be branded but should be chosen to match what you’re sharing. With just a little thought and consideration you can make your posts appeal to your readers and beyond.
Quick fact: 60% of potential customers are likely to contact a business when an image shows up in local search results
Images make your content more shareable, and if you’re looking to increase the traffic to your website, or have more people engage with you on social media, then this is an easy solution.
How are you using imagery?