The first two hours – leaping into a new client
08 / 02 / 2017
On Friday morning Andrea introduced me to the client, explaining that we would begin our work the following Monday, and so my customary preparation began. Using my quirky clipboard I printed out the client’s voice document and familiarised myself with their website and brand. I instantly felt a connection to their business, and my mind went into overdrive – I knew very quickly that I couldn’t wait until Monday to begin! This might sound like an odd analogy, but I felt like to start on Monday would be like attempting the long jump from standing; to really get the most from my ‘jump’ I felt like I wanted a little run up first. Anyone who has attempted the long jump will know that with some momentum you can always jump a lot further. My own run up really propelled me into Monday; first, I found a treasure on their website that hadn’t been used on their Facebook page, a video of the owner talking directly to potential buyers, vendors, tenants and landlords. As the video, which I pinned to the top of their page, racked up the views, I began to find a wealth of other appropriate content to share, from their home in Burgess Hill to their values as a reliable and successful estate agency.
Next on my hit list was to create a WhatsApp group that included each member of the company’s team. If you’re unfamiliar with WhatsApp, it’s a messaging tool available on all smartphones that allows you to share messages, pictures and videos to one recipient or a group of participants. We use this with several of our clients, as it gives us the opportunity to be a part of their team and their daily conversations. No matter where they are in the country, with a few simple clicks their funny story, pretty picture or favourite new property can be relayed to their Facebook page via me. Aside from content I also find it a great way to get to know the team, understand how they converse, their passion and their personality. After all, we consider ourselves to be an extension of their business, and after hearing their stories and general banter the relationship feels natural and often fun too!
Using an image making tool I then began to create bespoke images using their key messages, core values, services and much more. These images would be used to draw the eyes of potential customers to their page. Intertwined amongst the business’s content is their story, about who they really are and how they can make a difference to you, whether you’re buying, selling, letting or renting with them. After all, people do business with people, and it’s no wonder that my newest client are award winners in their area.
Monday is the start of a very exciting week. Like a great book, I can’t wait to turn the page to see what happens next…