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Fake News & Alternative Facts – how words can define you

26 / 01 / 2017

It has only been a week but President Trump continues to dominate the news.  I think we are all aware of his thoughts on ‘fake news’, but one his advisor’s comments regarding ‘alternative facts’ was a new one to me.

In such a short time, Trump’s unique style of communication has already come to define his presidency. The Netherlands have managed to take his style and spin it in their own promo video; if you have a couple of minutes, you may find yourself chuckling along to this – it’s a great video, it’s fantastic.

 

Comedians, gameshow hosts, personalities, and film characters often have a catchphrase that we remember them by, how can you forget..?

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Even Laurel and Hardy had,

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These few words are so ingrained in our culture that they evoke memories, feelings, and inspire jokes and conversations.

In business, we tend to use taglines

How many brands can you name?

  • Just Do It
  • Think Different
  • Because You’re Worth It
  • Every Little Helps
  • Snap! Crackle! Pop!
  • It Gives You Wiiiings!
  • It Does Exactly What it Says on the Tin

 

Taglines, although short, speak for your business. They can also set you apart from your competitors.  It doesn’t matter how small or how big your business is, having a tagline quickly tells your clients what your agency is about.  They are an essential part of your marketing material as if used over time they can, as we have seen from the above examples, become part of your company’s identity.

 

Your tagline should be timeless and not dateable, e.g. if you’re the best in the area today, this is something that can change.  Think of a short, snappy statement that, as in our case can be, ‘The voice of your business’ (Citrus Content).

 

“Think of a tagline as the glue that holds your brand together.” Vladimir Gendelman, Founder and CEO of Company Folders

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